Investing in Emerging Sports II: Opportunities in High-Growth Leagues
A conversation on the launch of the reformatted X Games League — its team-based model, title sponsorship, and the institutional opportunity in high-growth, emerging sports.
About this conversation
The X Games League (XGL) debuts summer 2026 as a year-round, team-based competition built on one of action sports’ most recognizable brands. In this session, UNA Sports Group brings together the operators behind the league and its title sponsor to discuss how an established brand is being rebuilt into a modern franchise model — and what makes emerging sports a compelling institutional opportunity.
UNA Sports Group is the control owner of the X Games Club New York summer and winter teams. This conversation is part of our Investing in Emerging Sports series.
Featuring
- 3x World Champion, 2x Olympian, and 11x World Cup Gold Medalist in freestyle skiing; drafted by the Philadelphia Eagles in 2006
- Co-founded and served as CEO of Integrate, a B2B software company acquired by Audax Private Equity in 2022
- Leading the launch of the X Games League (XGL) — a year-round, team-based competition model debuting summer 2026
- Central architect of MoonPay’s title sponsorship of the XGL, with deep experience at the intersection of media, technology, and sports
- Former President of TIME, where he built the Web3 strategy into an eight-figure profit business
- Former Global Chief Revenue Officer at Bloomberg Media
- Former Co-Head of Sports and Chief Operating Officer at United Talent Agency (UTA)
- Led UTA’s expansion into global sports, including the acquisitions of Klutch Sports and ROOF
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